Your Secret Formula for a Stand-Out Marketing Message

If you sell a product or service that has a lot of competition, it can be difficult to find a way to stand out from the crowd.

You need a marketing message that shows off the unique-ness of your offer for your target audience... but what could that be?

Don't worry - we've got your back. 😎

Picture this:

You've got a killer product or service, but how do you make sure your ideal customer knows it's the absolute best for them?

It's all about having a marketing message that's as unique as you are!

Here's a powerful, three-part formula to help you connect with your audience:

"The best (product/service) for (target customers) who want to (customer goal)."

It's easy as 1, 2, 3...

1. Identify Your Product/Service: Begin by clearly defining what you offer. Whether it's a product, service, or solution, articulate its core essence.

2. Define Your Target Customers: This is where having a hyper-targeted offer comes in handy. If your audience is too broad, it's hard to nail a one-liner like this that truly speaks to all of them. But if you are dialed in on your niche, this should be an easy process.

3. Highlight Customer Goals: What specific goals or desires does your target audience have? Your message should address their needs and aspirations directly.

Check out these examples to get your creative juices flowing:

• The best video editing service for financial advisors who want to start a successful Youtube channel!

• The best online course for singer-songwriters who want to make money from their music!

• The best software for freelancers who want to build badass businesses without breaking the bank!

Yes, that last one is us. 😁

Use this formula on your website, in marketing materials, and in one-on-one conversation to define the uniqueness of your offer and win more clients!

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